Course curriculum

  • 1

    Define Your Niche

    • Listen: Define Your Niche

    • Action Item! Complete the Niche Evaluation Worksheet

    • Listen: Assess Your Niche

    • Action Item! Complete the Niche Assessment

    • Listen: Develop a Client Persona

    • Action Item! Complete the Persona Worksheet

  • 2

    Craft Your Message

    • Listen: Craft Your Message

    • Action Item! Watch the Building a StoryBrand Video

    • Watch: Build Your BrandScript

    • Action Item! Complete the Messaging Worksheet

    • Develop Your Elevator Pitch

    • Action Item! Review Your Elevator Pitch