Course curriculum

  • 1

    Craft Your Message

    • Craft Your Message

    • Assignment: Watch the Building a StoryBrand Video

    • Develop a Client Persona

    • Assignment: Complete the Persona Worksheet

    • Build Your BrandScript

    • Assignment: Complete the Messaging Worksheet

    • Develop Your Elevator Pitch
  • 2

    Build Marketing Materials

    • Build a Landing Page
  • 3

    Develop Your Marketing Plan

    • Develop Your Marketing Plan

    • Leverage Your Network

    • Assignment: Identify Relationships

    • Establish Thought Leadership

    • Pick Your Communication Method

    • Brainstorm Topics

    • Assignment: Brainstorming Worksheet

    • Find Your Community

    • Assignment: Niche Ecosystem Worksheet