Launch a Niche (Fall 2022)
The first step to becoming a specialist in a niche is to develop your platform. In this module, we help you select a niche, define your ideal client, develop your marketing message, and create marketing materials.
Craft Your Message
Assignment: Watch the Building a StoryBrand Video
Develop a Client Persona
Assignment: Complete the Persona Worksheet
Build Your BrandScript
Assignment: Complete the Messaging Worksheet
Develop Your Elevator Pitch
Build a Landing Page
Develop Your Marketing Plan
Leverage Your Network
Assignment: Identify Relationships
Establish Thought Leadership
Pick Your Communication Method
Brainstorm Topics
Assignment: Brainstorming Worksheet
Find Your Community
Assignment: Niche Ecosystem Worksheet